Nov. 29 Professional Development Lunch:
How NCFC Rebranded Itself to Launch a “New State of Soccer” in North Carolina
WHEN: Nov. 29, 12:00 pm – 1:30 pm
WHERE: Cantina 18
433 Daniels Street (Cameron Village)
Raleigh, NC 27605
Less than a year ago, owners of North Carolina Football Club (NCFC) launched a bold initiative to move local teams into the top levels of professional soccer. The effort included a brand restatement that offered a modern vision for men’s and women’s soccer in the Triangle and the state, including an aggressive campaign with other local leaders to bring a Major League Soccer franchise — the highest level of men’s professional soccer — to the state.
Join IABC Triangle on Wednesday Nov. 29 to hear NCFC’s Curt Johnson discuss how the club took on the massive challenges of rebranding a franchise and positioning the Triangle as a destination for world-class men’s and women’s soccer.