From Challenger to Leader: Building A Global Reputation At Lenovo

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Jeff Shafer

Jeff Shafer, Vice President of Global Corporate Communications at Lenovo

Since its acquisition of IBM PC a decade ago, Lenovo has climbed from a relative unknown on the global stage to the clear number one in the $200 billion PC business worldwide. Along the way, they have also become a top 5 player in smartphones, tablets, and servers—and built one of the most significant and interesting brands in the tech space. Their story is unique, as no other company with roots in China has so successfully climbed the global ranks. PR, communications, and reputation management have played a big role in this rise. Jeff Shafer, Vice President of Global Corporate Communications at Lenovo, will share a few stories and experiences from this journey—the successes and the challenges faced by a company trying to go from a small challenger to a global leader in technology.

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Location: G&S Business Communications
Time: 12-12:30 p.m. (networking) 12:30-1:30 p.m. (program)
Date: Thursday, November 5, 2015