Navigating an Evolving Media Landscape

When:
April 12, 2017 @ 12:00 pm – 1:30 pm
2017-04-12T12:00:00-04:00
2017-04-12T13:30:00-04:00
Where:
One City Plaza
421 Fayetteville St
Raleigh, NC 27601
USA

Media is becoming more complex and nuanced by the moment. For every point of view, there’s a news and commentary website. With a 24-hour news cycle and increasingly short attention spans, working in the media and with the media presents an entirely new set of challenges. Join IABC of the Triangle as we discuss today’s evolving media landscape with experts from all sides of the dynamic – an agency consultant specializing in media relations, a journalist with a background in print and radio news, and a print journalist turned agency lead turned CEO of a nonprofit organization.

To join the discussion, register here!

The panel will be hosted on April 12 from 12-1:30 p.m. on the 13th floor of the One City Plaza building in downtown Raleigh at 421 Fayetteville Street, Raleigh, NC 27601.

Our Panelists:

Andy Curliss | CEO, North Carolina Pork Council
Andy Curliss serves as the CEO of the North Carolina Pork Council, a major nonprofit organization that advocates for the state’s pork industry. Before joining the NC Pork Council, Andy was head of the public affairs and strategic communications division at Gelia, a national communications agency with offices in Cary, N.C. Prior to joining Gelia, he was the state government editor at the News & Observer in Raleigh, N.C. Andy held numerous other positions at the Raleigh News & Observer in an 18-year career that began in 1997. Andy was recognized with multiple national and regional awards for his reporting while at the News & Observer, including the McClatchy Co.’s highest award, the President’s Award, in 2006, 2009, 2012 and 2013. He was a Pulitzer Prize finalist in 2000 for extensive and in-depth coverage of Hurricane Floyd.

 

Jason deBruyn | Data Reporter, WUNC
Jason deBruyn is the WUNC data reporter, a position he took in September, 2016. In the role, Jason investigates story lines hidden in data to uncover untold issues that matter to North Carolinians. He is passionate about giving a voice to the voiceless and using data to shine a light on disenfranchised groups who have been taken advantage of. Prior to joining WUNC, Jason covered the business of health care and pharmaceuticals for Triangle Business Journal in Raleigh, an affiliate of the American City Business Journals network. His reporting roots trace to the Enquirer-Journal, a community newspaper in Monroe, North Carolina.

 

 

Leanne High | Associate Director, APCO Worldwide
Leanne High has experience developing and managing the implementation of media and communication strategies for organizations in numerous industries including housing, consumer goods, financial services, health care, higher education and nonprofit. She’s helped spearhead national media campaigns and communications initiatives for nonprofits, b2b corporations, and universities. Leanne also has experience creating and managing crisis response plans. Prior to joining APCO, Leanne served on the media communications team at the National Association of Realtors®. There she provided media relations strategic counsel and support for organization-wide initiatives and research and trend reports aimed at national audiences. She also coordinated messaging between the national association and 1,500 state and local boards to ensure consistency and a unified voice. Leanne has her bachelors of arts in corporate communication from Elon University.

 

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