Events:
IABC Event Calendar
Monthly Professional Development Meeting:
The Secret Life of a P.R. Professional in 2010:
What’s Changed and What Hasn’t
Tuesday, February 9, 2010
Join IABC Triangle, along with Roger Friedensen and Ray Hornak, for an informative talk on the state of the PR profession in the age of Web 3.0.
Over the past few years, strategic communications professionals have experienced tremendous changes in their daily work lives – Twitter, cyber attacks, FaceBook, millennials, short message services (SMS), mobile marketing and the decline of traditional media. This wave of change has left many communications professionals with their heads spinning and hearts pounding.
While the focus has squarely been on what has changed in the communications profession, there are a number of things – bedrock principles of human communication, interaction and communities – that haven’t changed. Join two veteran communicators, Roger Friedensen and Ray Hornak, to discuss how practitioners must not ignore these important lessons of the past.
Date: Tuesday, Feb. 9, 2010
Time: 12:00 noon for networking and lunch;
program will begin at 12:30 p.m.
Location: Meredith College, 3800 Hillsborough St., Raleigh in the Harris Building, Room 214 (see directions below)
Register: Please RSVP by Friday, Feb. 5, 2010. Online registration is available at https://www.123signup.com/register?id=mgvxn
Cost: $15 for IABC members, $30 for guests (non-members) and $5 for full-time students. Cash and personal/company checks payable to IABC Triangle Chapter are accepted for payment at the door. If paying by cash, exact change is appreciated.
Roger Friedensen, APR, has managed a wide array of strategic communication programs for a broad range of regional, national and international clients across dozens of industries. Before co-founding Forge Communications in late 2009, Roger served as vice president and senior vice president of client services at Epley Associates, Inc. and The Catevo Group. His specialties include strategic planning, executive counsel, reputation management, crisis communications, issue management, media relations and spokesperson training.
Roger was a visiting instructor in the Department of Communication Studies at N.C. State University and is a frequent guest speaker at local and national conferences and forums. He earned master's and bachelor's degrees in speech communication from the University of North Carolina at Chapel Hill. Active in the community, Roger is a steering committee member of and counsel to the Regional Transportation Alliance and has served on the boards of many other local and state organizations.
Ray Hornak, APR, is a graduate of Wheeling Jesuit University. Ray has served as senior consultant, director of client services, senior vice president, managing director and president of the legacy firms before co-founding Forge Communications.
Ray has served on the public relations committee of the Wake Education Partnership and on the board of directors of the Wake County Business/Education Leadership Council. He was a co-founder of the Blue Ridge Parkway Foundation, serving as its first board member and continuing today as a member of its board of advisors.
- From I-40, take Exit 289 (Wade Avenue) toward I-440/US 1N.
- Merge onto I-440/US-1S toward I-40E/Hillsborough St.
- Take Exit 3 (NC-54/Hillsborough St) toward Meredith College.
- Turn left on Hillsborough St./NC-54
- Meredith College is located at 3800 Hillsborough Street.
- Make left onto Main Campus Drive to enter campus.
- Make right onto East Campus Drive which turns into North Campus Drive.
- Proceed to parking lot 8 in front of the Carlyle Campbell Library near Harris building.
- Downloadable campus map is available http://www.meredith.edu/about/campus-map.htm.
- Meeting will be held in Room 214 of Harris building.
Monthly Professional Development Meeting:
Preparing Messages for
Information Overload Environments
Tuesday, March 2, 2010
Join IABC Triangle, along with IABC President Julie Freeman, for an educational talk on how to prepare messages in the age of information overload.
We all know the frustration we feel when we are flooded with emails, tweets, pokes, text messages and unread print publications. The trouble is that the people we are trying to communicate with — fellow employees, current and prospective customers, bloggers and media — feel just as frustrated. How do we get our audiences’ attention when they feel inundated with messages?
This presentation will cover research results from a recent IABC Research Foundation study, including what causes information overload (it is not just too much information) and how to break through the clutter so that messages can reach audiences and "Be Heard."
Date: Tuesday, March 2, 2010
Time: 6:00 p.m. for networking and dinner;
program will begin at 6:30 p.m.
Location: Capstrat, 1201 Edwards Mill Road, First Floor, Raleigh, NC 27607 (see directions below)
Register: Please RSVP by Friday, Feb. 26, 2010. Online registration is available at https://www.123signup.com/register?id=mqtdb
Cost: $15 for IABC members, $30 for guests (non-members) and $5 for full-time students. Cash and personal/company checks payable to IABC Triangle Chapter are accepted for payment at the door. If paying by cash, exact change is appreciated.
Julie Freeman, ABC, APR, is president of the International Association of Business Communicators (IABC), a 16,100 member professional association with members in 85 countries. She has 25 years of experience in communication and nonprofit management and has helped organizations undergoing financial crises to recover and to rebuild their public image.
Since becoming president of IABC in July 2001, Freeman has worked to improve the association’s financial health and enhance the value of IABC membership. Major projects have included a branding initiative and introduction of Web-based and social-networking tools.
Her blog, Julie’s Corner, http://juliefreeman.x.iabc.com/ can be found on the IABC Café on the IABC Web site. She also participates in a monthly podcast, Café2Go, http://blogs.iabc.com/cafe2go/2009/05/20/cafe2go-podcast-32-may-2009/ with the IABC Chair.
Julie has her MBA from the College of William and Mary and her B.S. from the University of Wisconsin-Madison.
(From Durham/Chapel Hill):
- From I 40 East: Take Exit 289/Wade Avenue exit.
- Take the Edwards Mill Rd/Stadium Complex exit off of Wade Ave.
- Take a right at the end of the ramp onto Edwards Mill Road.
- Follow this road around the stadium to the intersection of Edwards Mill and Trinity Roads.
- Capstrat building at Trinity Place is straight ahead.
- Take a right at the light, and then your first left into the parking lot.
- Enter through the main doorway.
- Capstrat is the first door on the left, on the first floor.
- For a map, visit http://www.capstrat.com/contact/
