By now, you’ve probably seen Kim (Dean) and Penn Holderness’ “Christmas Jammies” video … After all, it received more than 15 million views worldwide and was featured in outlets such as The Huffington Post, Good Morning America and Fox and Friends. And while Christmas Jammies was going viral, these TV veterans were growing Greenroom Communications, a full service video production and digital marketing company. Their goal is to make their clients’ brands less corporate and more human.
Now hear the story behind their evolving success. Join us on Tuesday, March 8 as Kim Dean Holderness and Penn Holderness talk about their journey and experiences to becoming the “first family of viral video“, their creative process, and what it takes to have the most effective video communications – with any audience!
Are your leaders’ communications scattered and lacking strategic direction? Get organized with a plan designed to simultaneously drive business results and demonstrate the strategic importance of communications. Make it easier to give counsel and effect change using a simple structure that your executives won’t turn down.
Join us on Tuesday, May 10 to hear from Matthew Young (@YoungComm), the U.S. director of internal communications for ABB, a world leader in power and automation technologies. At ABB, Matthew oversees strategic internal and executive communications, pursuing a passion to drive transformational change with innovative communications. Before ABB, Matthew managed corporate communications in the health care, apparel, manufacturing, and food & beverage industries, once doing so from Mount Everest.
To register today, click here!
This is your next great business decision.
It’s not enough to have communication that supports your organization, you need a strategy that delivers on the bottom line. That’s where the IABC World Conference comes in. With our theme “RISE: Innovating Global Communication,” we draw from the best in the communication field to educate, inform and inspire new communication ideas and strategies that move your organization forward.
For more information on the IABC World Conference and to register, click here!
Kick your Back to School Blues with some Back to School Brews. Join us for a brewery tour, trivia, and door prizes as we welcome a new (and hopefully cooler) season. As usual, we’ll provide the food, you pick up your bar tab.
The IABC Triangle chapter will host a panel, moderated by Past President Casey Novak, that will feature representatives from Raleigh, Durham and Cary, who will discuss how municipalities identify crises and how public communication helps manage them.
Register here: http://bit.ly/2dxfTup
Panel participants will be:
City of Raleigh: Damien Graham
Damien Graham is communications director for the City of Raleigh, where he is responsible for providing executive leadership and oversight for all aspects of the city government’s internal and external communications. Previously, he worked for nine years as director of communications and public affairs at Triangle Transit. Graham earned a bachelor’s in mass communication and journalism from the University of North Carolina at Chapel Hill and lives in Raleigh with his wife and two children.
City of Durham: Amy Blalock
Amy Blalock is a senior public affairs specialist with the City of Durham Office of Public Affairs, and has worked in the communications field for more than 18 years. After graduating from the University of North Carolina at Chapel Hill with a bachelor’s degree in Journalism and Mass Communication, she began her career with a public relations agency followed by positions with for-profit and non-profit organizations, including Duke University Medical Center, before joining the City of Durham Office of Public Affairs in 2004. Her work experience incorporates all areas of communications, including marketing, brand identity management, public relations, event planning and speechwriting, media relations, social media management, issues and crisis management, video production, photography, and internal communications.
Town of Cary: Susan Moran, APR
Susan Moran has over 20 years of communications experience in municipal, county, and state governments. Today as the public information director for the Town of Cary, she is responsible for the Town’s centralized, strategic communications effort that includes marketing, public affairs, issues management, research, and advertising for all departments, including police and fire. She directs the Town’s media relations program, websites, and new media initiatives and oversees Cary’s award-winning government access television channel. Susan is a graduate of East Carolina University with an undergraduate degree in English and a Master’s degree in Sociology. She holds Universal Accreditation in public relations and has achieved Level I Wine Sommelier status. In addition to communications and wine, Susan enjoys world travel, soap operas, and her two Australian Shepherds – Fiona Richie and Madeleine Albright.
IABC’s Southern Region has a knack for motion and emotion. For hospitality bigger than life. It represents some of the finest business communicators in the world. Join us in October as we show UP, talk it UP, eat UP, shake things UP, and maybe even take a moment to get DOWN! Come to connect16…where we’re moving UP!
Employee advocacy is a hot topic in the communications world. Are you interested in learning what it takes to launch an effective employee advocacy program? Perhaps you’re unsure of where to start or what is even possible? Join us on Tuesday, November 1, when SAS’ Alli Soule will discuss how to prepare, launch, and establish a program that allows employees to simultaneously build their personal brand and promote your company.
About Alli Soule
Just because Alli Soule is on SAS’s Corporate Social Media Team doesn’t mean she’s addicted to Candy Crush or can’t get on Instagram without posting a selfie. (She’s actually very anti-selfie and has never played Candy Crush, thank you very much.) She won’t roll her eyes if you’re not simultaneously tweeting and pinning a new recipe to your most popular board while Snapchatting the whole thing. If you are, she’ll hand you a valium and maybe ask how it’s working out. And if the strategy is sound, she’ll want to know how to get SAS’ 14,000 global employees on the social media bandwagon to copy you.
GE is transforming to become the world’s premier digital industrial company – a change that has been evident in GE’s portfolio as well as the employee experience. One tool that GE has employed as it strives to be more nimble and adept is the implementation of culture-focused, mission based teams. Join Catherine Perry with GE’s Industrial Solutions business to learn about the journey one of these teams has made, from formation through several major global employee campaigns. By relying on influencers within an organization, messages are amplified and ownership of culture becomes everyone’s responsibility. We’ll discuss the communication tools that worked as well as our successes and challenges.
Our speaker Catherine Daubert Perry has been with GE for 14 years and amassed expertise mainly in supply chain in the GE energy businesses, most notably with extensive responsibility in GE’s Renewables business for electrical equipment sourcing. Her most recent role was as Transformation Leader for the Industrial Solutions Power Equipment business, where she provided change leadership for cultural and structural changes within GE’s Mebane, NC factory.
Currently Catherine is Senior Product Manager for NEMA A-Series Lighting Panels, with responsibility for direction and results of the product from design creation and selection through manufacturing and marketing/sales. She also serves as co-leader of the Industrial Solutions Culture Council, a grassroots engagement mission-based team within GE representing a diverse global population.
A graduate of North Carolina State University and the North Carolina School of Science and Mathematics, Catherine led GE’s recruiting efforts at NCSU for 7 years and continues to advise NCSU’s career development center and support GE university recruiting. Outside of GE, Catherine enjoys vinyasa yoga, travel, making and consuming great food, and chasing her two boys, ages 5 and 7.
Whether you’re a seasoned professional or a Millennial, it’s never too late—or early—to build and develop your personal brand.
Join us on March 28 from 12-1:30 p.m. when we welcome local business leader, entrepreneur and active community volunteer Patty Briguglio who’ll share with us the importance of building, maintaining and communicating a personal brand. She offers stories and anecdotes that demonstrate the advantages of building and cultivating a personal brand regardless of one’s stage in life.
Be fearless. Inspire. Develop. Connect. She’ll speak with us about how any generation can use these five powerful words in their successful branding efforts. She’ll also talk with us about how these values and attributes got her started her on the path to professional and personal accomplishment and subsequently led her on a rich and rewarding communications career she never imagined. While Patty’s focus is on Millenials, she offers insight which all will enjoy, and from which all can learn.
It’s these five inspiring words that have been instrumental in her success as a former CEO of MMI Public Relations, which she sold in 2012; a recognized expert in the public relations industry; a widely quoted business person who’s appeared on the front page of The New York Times (with President Barack Obama), CNN, ABC, NBC, CBS, FOX and FOX Business Network; and a sought after community leader.
About Patty Briguglio
Patty Briguglio is President of PFB Connect, a firm that works with companies in the areas of high-level strategy, developing key connections and business development; her company also, assists privately held companies in planning and preparing for sale. Formerly, she was CEO of MMI Public Relations which she sold in 2012. Before moving to Cary to open MMI Public Relations, Patty sold her award-winning PR firm in Phoenix, where she was recognized as one of the top 10 PR firms in Arizona by Ranking Arizona, Arizona Business Magazine and BizAZ Magazine.
In her free time, she chairs the Raleigh chapter of the American Friends of the Chateau de Compiegn, and serves as Vice Chair of the national organization. She is a Trustee of the North Carolina Symphony, serving on the Executive Committee and has chaired the Symphony Gala and Friends of Note events. Patty is on the Board of the Triangle Land Conservancy.
Among her many awards are the 2009 Woman Business Owner of the Year Award from the Raleigh chapter of the National Association of Women Business Owners, Enterprising Women magazine’s Enterprising Women of the Year, and the Small Business Champion for North Carolina by the National Federation of Independent Business (NFIB). The Triangle Business Journal has named Patty one of the 25 most influential Women In Business. In Arizona, Patty was named the Arizona Business Alliance Businessperson of the Year, and in North Carolina, her firm has received numerous MarCom Creative, Communicator, Videographer and Millennium Awards. She led MMI to numerous consecutive Pinnacle Awards for Steady Growth and Profitability from the Greater Raleigh Chamber of Commerce.
Media is becoming more complex and nuanced by the moment. For every point of view, there’s a news and commentary website. With a 24-hour news cycle and increasingly short attention spans, working in the media and with the media presents an entirely new set of challenges. Join IABC of the Triangle as we discuss today’s evolving media landscape with experts from all sides of the dynamic – an agency consultant specializing in media relations, a journalist with a background in print and radio news, and a print journalist turned agency lead turned CEO of a nonprofit organization.
The panel will be hosted on April 12 from 12-1:30 p.m. on the 13th floor of the One City Plaza building in downtown Raleigh at 421 Fayetteville Street, Raleigh, NC 27601.
Andy Curliss | CEO, North Carolina Pork Council
Andy Curliss serves as the CEO of the North Carolina Pork Council, a major nonprofit organization that advocates for the state’s pork industry. Before joining the NC Pork Council, Andy was head of the public affairs and strategic communications division at Gelia, a national communications agency with offices in Cary, N.C. Prior to joining Gelia, he was the state government editor at the News & Observer in Raleigh, N.C. Andy held numerous other positions at the Raleigh News & Observer in an 18-year career that began in 1997. Andy was recognized with multiple national and regional awards for his reporting while at the News & Observer, including the McClatchy Co.’s highest award, the President’s Award, in 2006, 2009, 2012 and 2013. He was a Pulitzer Prize finalist in 2000 for extensive and in-depth coverage of Hurricane Floyd.
Jason deBruyn | Data Reporter, WUNC
Jason deBruyn is the WUNC data reporter, a position he took in September, 2016. In the role, Jason investigates story lines hidden in data to uncover untold issues that matter to North Carolinians. He is passionate about giving a voice to the voiceless and using data to shine a light on disenfranchised groups who have been taken advantage of. Prior to joining WUNC, Jason covered the business of health care and pharmaceuticals for Triangle Business Journal in Raleigh, an affiliate of the American City Business Journals network. His reporting roots trace to the Enquirer-Journal, a community newspaper in Monroe, North Carolina.
Leanne High | Associate Director, APCO Worldwide
Leanne High has experience developing and managing the implementation of media and communication strategies for organizations in numerous industries including housing, consumer goods, financial services, health care, higher education and nonprofit. She’s helped spearhead national media campaigns and communications initiatives for nonprofits, b2b corporations, and universities. Leanne also has experience creating and managing crisis response plans. Prior to joining APCO, Leanne served on the media communications team at the National Association of Realtors®. There she provided media relations strategic counsel and support for organization-wide initiatives and research and trend reports aimed at national audiences. She also coordinated messaging between the national association and 1,500 state and local boards to ensure consistency and a unified voice. Leanne has her bachelors of arts in corporate communication from Elon University.