Traditional boundaries between advertising, content creation, marketing and public relations disciplines are disappearing, moving toward always-on media platforms and multiple technology-enabled methods for internal and external communications outreach. Media convergence is the interlinking of information technologies, media content, media companies and communication networks arising as the result of the evolution of the Internet as well as the activities, products and services that have emerged in the digital media space.
Brian Bowman, professor of Digital Media and Converged Journalism at Campbell University,Ann Camden, Principal and Senior Vice President at G&S Business Communications, and Jeremy Holden, president and chief strategy officer at Clean, Inc., will address the trending issue of media convergence at the March IABC luncheon being held at noon on Wednesday, March 27 at G&S Business Communicationslocated on the 8thFloor at 4242 Six Forks Road in Raleigh.
Has convergence changed the skills professional communicators need to succeed by changing the way we create, consume and interact with media and each other? Join us for lunch as our high-impact panel of leaders shares their extensive experience shaping answers to these questions.