Building Better Messaging: Cultivating Communication With The Customer’s Perspective

MargotLester_medCommunications professionals, both internal and external, are charged every day with crafting creative messages to reach key stakeholders. But how do we make those messages memorable and meaningful enough to cut through the clutter and noise to leave a lasting impact?

Join us as Margot Lester, content strategist and founder of The Word Factory, identifies how to better align our messaging with the customer perspective with an easy-to-implement strategy for understanding their wants, questions and objections.

Location: Raleigh Marriott Crabtree Valley, 4500 Marriott Dr. Raleigh, NC 27612
Time: 8 a.m.-9:30 a.m.
Date: Tuesday, Nov. 18, 2015