Marketing is always changing and new technologies always evolving. Marketers are expected to respond and engage with customers in real time 24/7, 365 days a year and data is plentiful – if not overwhelming – in today’s digital world.
But how can marketers measure and report results to executive leadership teams when they face limited resources, tight deadlines and work overload? How do marketers make sense of and interpret the data across branding, lead generation, social media and public relations initiatives? Integrated marketing expert, Christina Motley, will answer these questions, walk participants through how and what to measure and provide score card templates for marketers to take back and use in their jobs.