The Do’s and Don’ts Behind Email Marketing

Will Hardison_medEverywhere you turn someone, somewhere is offering advice on how to improve customer outreach via email marketing. Whether it’s the frequency of distribution, how to stand out among the crowd or ways to avoid falling into the spam filter trap, the email marketing conversation isn’t going anywhere. So how do you decipher through all the noise and know what the most effective and efficient tool is to garner the greatest customer engagement?

Join us as Will Hardison, head coach of FanBase, explores the importance behind email marketing, where he will cover the do’s and don’ts, how to grow an email list and how to measure email marketing success.


Location
: GE Energy Management (CentreGreen Park) | 2000 CentreGreen, GE Training Center – Building 1, First Floor, Cary, NC, 27513
Time: 12-12:30 p.m. (networking); 12:30-1:30 p.m. (program)
Date: Tuesday, May 12, 2015