March Luncheon: Transforming Communications with Convergence: What You Need to Know to Succeed

 Media convergence is interlinking information technologies, media content, media companies and communication networks. Photo: Ed Lallo/Newsroom Ink

Traditional boundaries between advertising, content creation, marketing and public relations disciplines are disappearing, moving toward always-on media platforms and multiple technology-enabled methods for internal and external communications outreach. Media convergence is the interlinking of information technologies, media content, media companies and communication networks arising as the result of the evolution of the Internet as well as the activities, products and services that have emerged in the digital media space.

Brian Bowman, professor of Digital Media and Converged Journalism at Campbell University,Ann Camden, Principal and Senior Vice President at G&S Business Communications, and Jeremy Holden, president and chief strategy officer at Clean, Inc., will address the trending issue of media convergence at the March IABC luncheon being held at noon on Wednesday, March 27 at G&S Business Communicationslocated on the 8thFloor at 4242 Six Forks Road in Raleigh.

Has convergence changed the skills professional communicators need to succeed by changing the way we create, consume and interact with media and each other? Join us for lunch as our high-impact panel of leaders shares their extensive experience shaping answers to these questions.

Sign up for this exciting event via Evenbite.

About Our Speakers

Brian Bowman is a former WRAL-TV reporter who now teaches Digital Media and Converged Journalism at Campbell University in Buies Creek, NC, where he focuses on storytelling and new media, primarily through video. He has a Masters of Arts in Digital Communication from the UNC School of Media and Journalism, where he also formerly was an adjunct professor. Brian also served as a public relations lead for local government entities in the Triangle.
Ann Camden is Principal and Senior Vice President at G&S Business Communications in Raleigh. Ann has launched products, developed internal and external communications, and led branding, media relations, digital and social media and thought leadership efforts for a wide range of global corporate clients. She now particularly focuses on helping companies improve their employee engagement using traditional, digital and social tools.
Jeremy Holden is a brand strategist with 30 years of experience on 2 continents, working with some of the biggest brands in the world, within most business and consumer sectors. He is president, chief strategy officer and partner of Clean, Inc., an integrated branding agency in Raleigh. He leads the agency’s integrated strategy team, which includes brand and connection strategy, analytics, social media monitoring, and strategy functions. Jeremy also has written several fiction and nonfiction books.